HOW ONE SMALL COMPANY FOUND ITS OPENING AND DISRUPTED AN ENTIRE INDUSTRY IN THE PROCESS

Flashing back to 2015, entrepreneur Joe Kudla decided to create a new company ‘Vuori’ based on a significant gap that he saw in the activewear industry: inspired to give men similar options to those that had always been available to women. However, when Vuori originally launched in 2015, it got off to a slower start than he expected but he kept soliciting as much feedback as possible from potential customers as to what they wanted and needed, while using that insight to fuel the direction of the company as much as possible.

They learned something interesting; a lot of women were buying Vuori’s products that were aimed at men. Following this, Vuori launched the female-driven side of its business in 2018. The response to both directions has been significant. What was once a small business based in California soon became a company with national recognition and availability.

All of this is very impressive, especially given the fact that the company was founded because one man wanted to be more comfortable doing yoga. It also underlines the value inherent in a good idea, regardless of where that idea may come from.

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